IDENTITY SYSTEM

ÉTÉ

2013 / 2011
Client: ÉTÉ
Mexico City

ÉTÉ is a beauty and well-being brand that creates products and services tailored for each client. ÉTÉ's brand identity system uses geometric shapes that evoke both nature and status. Its colors, turquoise and gold and its typography, MsEaves, thread the balance between plain and ornate.

Creative Direction and Design.
Project Team: Jorge Meneses- Verbal Identity, Vicente Pouso- Photography, Rodrigo Castañeda- Strategy. Jorge Cobarruvias- Interior Design.